On Niche Topics and Finding the Right PLR

For those of you who have been following the site for some time, you know I like to release gaming content. It’s how I got my start, both as a ghostwriter and a PLR writer, and it’s a lot of fun to put together. And this week I finally am releasing my long gestating gaming-only PLR site – Leet PLR.

The new site is live today and that means you can signup for the exclusive Game of the Month Club to access limited edition PLR articles, reports and videos. This blog post is not meant to be a pitch though (though, I’m not above tossing one in), but rather to discuss the options available to those that create sites and market products in predominantly niche-topics like gaming.

It’s generally agreed that the top IM topics are evergreens like dating, Internet marketing, dog training and health/fitness. But, whether you can make money in those niches or not (and a well produced and marketed product surely can), the real key is to find something you enjoy and that has the right audience for your skills. For some people that is dating or health/fitness. For others, it is gaming.

But, if you pick a niche topic that isn’t evergreen, finding content is not always easy. Gaming in particular is a tough nut to crack. To successfully write about a game, a contractor needs to either play that game or be exceptionally good at researching content in their niche. It’s rare, especially if you want good content. And games change constantly, so you need content that is fresh to match the needs of your audience.

PLR is a great solution, but finding PLR in a timely niche isn’t always easy either. And again I don’t mean to focus on gaming, but it’s a good example. You can apply there principles just as easily to niches like electronics reviews, software, CPA offers and seasonal content. It’s only useful for a small period of time, so finding fresh content that fits your needs is not easy. Here are some tips to speed up the process and ensure better quality.

1. Go to the Source – You don’t need a writer to get good content, if you’re willing to put in a few extra steps. For gaming, you can always hire a gamer to play the game in question and take notes as they progress. Especially from overseas gamers, it’s easy to find people willing to work for affordable rates to play and record/take notes. Then have a writer spruce things up a bit.
2. PLR Scouring – There are sites like Eager Learner that gather PLR from a variety of sources and syndicate them in one place so you can see what people are producing as it comes out. You can also create Google Alerts for PLR in your niches, or alerts on Warrior Plus or JV Zoo for new WSOs that match your new topics. These are all fantastic solutions to the problem of finding timely niche content.
3. Tweaking Content – Maybe you can’t find the exact topic you need but you find something that is pretty close. You can do some light edits to make it match your niche and update it for your website. It doesn’t work for everything, but if done properly it can work quite well.
4. Updating Old Content – The reason old gaming content can’t be used as effectively as PLR is that most online games have patches that change large portions of game mechanics. Old articles are out of date for this reason. You can buy that old content, however, and pay a contractor to update the articles with recent patch changes. Your affordable gaming contractors will charge less than a writer and will only make changes to reflex recent patches.

Of course, this is the primary reason why I created Leet PLR – I wanted to offer gaming content that was up to date on a  monthly basis for people who primarily market products in the gaming niche. It’s a lot of fun to write and it can be retired once it goes out of date – but for other niches or content not covered on Leet PLR there are other options.

Cheers and good luck with your PLR marketing efforts!
~Anthony