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Creating your own product is a big project. It requires hours of research, a carefully selected niche and the right approach to an audience that has probably seen a lot of the same strategies delivered in some form or another in the past. So, creating something unique from a PLR package you purchase rights to can be easier said than done.

If you plan on releasing an eBook you’ve purchased PLR rights to, consider some of the following things about customizing it to fit your audience.

1. Specialize – If someone sells 200 licenses to an eBook set, the last thing you want to do is place your name on yet another duplicate copy and try to sell it to the same customers. Unless you have a superior marketing and distribution channel in place, you’ll compete against the same book from multiple marketers. Instead, find a way to specialize the book to your message. For instance, if you purchase rights to an eBook about online auctions, choose a specific niche of products like handbags or sports collectibles and customize the book to that niche. The market is a bit smaller, but your competition will be almost non-existent.
2. Get Original Graphics – While it is nice that PLR sets often come with graphics for the eBook cover, sales letter and supplements, it’s a good idea to have your own graphics developed. This will set your book apart from others, giving you a more unique, original product to sell.
3. Cutting Up an eBook – A good PLR eBook might cost between $20 and $40. For that much money you receive the equivalent of 30 or 40 articles in a nicely packaged set. Instead of taking the time to customize that content and make it unique, why not break it apart and use it for articles or email auto responders for your list. Be sure to check the terms and conditions of the PLR license you buy as some won’t allow this, but if it does, it’s a great way to get more content for less money and the competition for that content will be reduced.
4. Bonuses – A great way to use PLR eBooks is to give them away as bonuses to your email list. Entice people to purchase a product from you through an affiliate link by giving them your free eBook when they do. It costs you nothing more than the cost of the PLR set and your conversions will soar due to the added incentive of that bonus.

PLR is immensely valuable when used properly. That content, which would otherwise take you days to write or have written, can be yours for a small investment that will ensure you make more money much more quickly with a lot less work. Everyone wins.